Why Convert to WebP?
WebP is the recommended image format for the modern web. Developed by Google, it achieves 25-34% smaller file sizes than JPEG and 26% smaller than PNG at equivalent visual quality. Major platforms including WordPress, Shopify, and Squarespace now default to WebP for image delivery.
WebP vs JPEG vs PNG
| Feature | JPEG | PNG | WebP |
|---|---|---|---|
| Compression | Lossy | Lossless | Both |
| Transparency | No | Yes | Yes |
| Animation | No | No | Yes |
| File size (photo) | Medium | Large | Small |
| Browser support | 100% | 100% | 97%+ |
SEO & Performance Benefits
Google's Core Web Vitals directly measure page load performance. Using WebP images can significantly improve your Largest Contentful Paint (LCP) score, which is a ranking factor. Google PageSpeed Insights specifically recommends serving images in WebP format.
All conversion happens locally in your browser. No files are uploaded to any server.